Leaflets and Flyers Printing that works

Let's look at exactly what leaflets and flyers are. The answer is one of the same. In the US, a leaflet is called a flyer and in the UK a flyer is a leaflet, but what are leaflets all about?
Leaflets are an inexpensive way to get your message out to the man in the street, usually in vast numbers. Due to the volume of leaflets printed, the price can be very cheap and very effective.Options in colour is common, you can have leaflets printed in either 1,2 o4 4 colors although typically 4 colors is the norm. If you choose to have Pantone colors on your leaflet design then you may require 5 colour print which is considerably more expensive.
There are many types of leaflets:
- A4 : Typically a piece of photocopy paper. (210mm x 297mm)
- A5 : Half of A4 (148mm x 210mm)
- A6 : Post card size (105mm x 148mm)
- A7 : Small rectangular paper (105mm x 74mm)
- DL : Compliment slip size (210mm x 99mm)
- CC: Credit card size (85mm x 55mm)
There are also recycled leaflets; these are cheap however the overall finish is a gamble and often the recipient is disappointed with the end result. One of the most popular papers for printing leaflets is 80Gsm matt bond; this is cheap and for most trades in the UK is very cost effective.
Generally paper a leaflet can be printed on starts as low as 60Gsm and the thickest being 500Gsm although the common thickest weight of paper in the UK is 350Gsm.
Folded Leaflets are available in the UK and they are occasionally referred to brochures which in fact is what they really are. They come in variations such as A3 folded to A4, A4 folded to A5 and A5 folded to A6, again these folded leaflets can be a very affective way of promoting your company to get the best return on the investment in print possible.

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This article was written byEMP your source for the highest quality leaflet printing

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