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How can you sell more cell phones in such a fierce market? The best solution is to make "green" phones. At the Seoul World IT show, Samsung (the Korean consumer electronics multinational corporation) offered plans to begin development and sale of two environmentaly-friendly handsets. The W510 is the very first. Hazardous heavy metals such as lead are not used in the W510, which is constructed from a corn-based bioplastic. Hg and Cd. This is the first bioplastic-based phone from Samsung. Nevertheless, Samsung is neither the first nor the only big-time consumer electronics manufacturer that is utilizing the unconventional material - at the CES in January, Fujitsu demonstrated a notebook computer with a case made of bioplastic. Additionally, the 3310 Evolve model, newly introduced by the mobile phone giant Nokia, a portable telephone built in part of biomaterials. Removing petroleum-based plastics is a valuable proposal, due to current research, it is common knowledge that corn is an acceptable substitute for fossil fuels and plastics are not a sustainable resource. We hope that Samsung's newer models will use a more sustainable, next-generation bioplastic, even though we understand, the reason behind testing the market for bioplastic with cost-effective corn that is easy to obtain before any decisions are made. Samsung has come out with a new phone. Assuring the public that the mobile doesn't contain the nasty petrochemical PVC, the F268 Polyvinyl chloride, a multi-use petroleum based plastic or BFR (Flame retardants consisting of organic compounds containing bromine). This telephone is a leap forward in the company's project to cease the use of PVC and BFRs in all of its mobile telephones by 2010. Greenpeace has actually given Samsung high marks as an environmentally-friendly consumer electronics manufacturer. This according to "Greenpeace Guide to Greener Electronics, which says that the company has received a rankng of 7 out of 10 since March. placing it among the best. Consistently, It also received praise for its planned schedule for phasing out use of PVC and BFR. Nevertheless, while, last November, Samsung began bringing to market PVC-free LCD panels. The Greenpeace ranking system deducted points becaues it did not implement a complete redemption and recycling program.
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Lucy is a freelance journalist with an interest in Cellular phone recycling.
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