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Ric Raftis's Articles in Marketing

  • How The Universal Law Of Reciprocity Can Work For You
    The Universal Law of Reciprocity? What on earth is that? Well perhaps it is just a fancy name for other time honored cliches that you have heard in the past. How about You Reap What You Sow, or You Get What You Give. Whatever you want to call it does not matter. What is important however is that you recognize the existence of this universal law and how it can work for you.
  • Do Not Rape Your Mailing Lists
    Whether you have an online or offline business, one thing you should have is a mailing list. In fact, if you have been online for any length of time at all you would most definitely heard the phrase that the money is in the list. Mailing lists can take quite a while to grow and they are your most precious and valuable asset in business. You can lose your site or your bricks and mortar, but they can be replaced. Mailing lists just cannot be. You have to start from scratch.
  • Relationship Marketing and Cagora
    Cagora is a new social networking revolution based around Web 2.0 and sooner or later there will be thousands of businesses joining this site in order to promote themselves. The most obvious reason will be that it costs them nothing to do so which is consistent with other social networking sites.

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